Thursday, May 14, 2009

Essence & Vibe Expand Multi-Media Offerings


With a growing segment of professional media-savvy African-Americans in the US, a couple different magazines that target black Americans are preparing to launch multi-media ventures that will direct their content to compete with more mainstream media company offerings.

Monday's Media Daily News Website reports that Essence Magazine, HLN and CNN will partner to produce a weekly television series on CNN that address current topics affecting African-Americans.

In 2008 CNN produced "Black in America", a multi-part series exploring different aspects of the reality of life in the US for African-American's in today's society; CNN will produce "Black in America 2" this year as well.

I thought it was a positive sign to see these issues explored in a mainstream news setting in a primetime slot, making it accessible to all Americans.

Celebrity gossip magazines/Websites are hot and Hip-Hop culture magazine Vibe is jumping in too. Defying the current slide in print revenue and the migration of content online, Vibe is jumping into the celebrity/gossip market with the launch of The Most.

According to Folio.com, the bi-annual print title will roll out in June and an accompanying Website, themostmag.com will go up two weeks later.

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